KEEN TO GET THINGS ROLLING?
Here’s the nitty gritty on how it all works, and what GQPR service is best for your brand.
Retainer Based PR
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A PR strategy designed to generate extensive brand awareness, achieve top tier media coverage and develop brand credibility.
The ongoing activity includes:
Development and execution of monthly PR
Drafting and distribution of media releases
Media relations
Targeted pitching
Creative product send outs
Media monitoring
Client liaison
Weekly email updates
Fortnightly WIP calls and reporting.
Minimum four month duration.
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If you're looking for a consistent brand presence, to build and enhance your credibility and to be continually top-of-mind for your audience, you’ve come to the right place.
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From $5000 per month (excl GST)
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Project Based PR
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A shorter term highly-targeted approach to PR with a very specific focus.
The activity includes:
Development and execution of monthly PR
Drafting and distribution of media releases
Media relations
Targeted pitching
Creative product send outs
Media monitoring
Client liaison
Weekly email updates
Fortnightly WIP calls and reporting.
Minimum two month duration.
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If you're running a seasonal campaign focussing on a specific or time-sensitive launch, this is your bet.
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From $5000 per month (excl GST)
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Media Event
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A once-off event to promote broader brand awareness, launch a new brand, highlight a specific launch or celebrate a milestone.
Media events provide the perfect opportunity to get extended face-to-face time with journalists, build rapport and cement brand loyalty.
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Media events are an additional activity that brands can include as part of either their project or retainer PR remit.
If you are celebrating a significant business birthday milestone, have a product or service that could benefit from that hands-on interaction or if you want to create some extra buzz, a media event ticks all the boxes.
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From $5000 (excl GST)
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Media Famil
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A media famil is designed to give select media the opportunity to experience a region, venue, product or service.
The immersive brand experience is beneficial in providing face-to-face interaction, in-depth discussion and a memorable experience.
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If you’re after a super-targeted approach targeted to key media, or you have a product or service that would benefit from either more in-depth understanding, or it needs to been seen/ heard/ experienced to be fully understood, this could be a key part of your PR strategy.
GQPR offers media famils as part of the PR strategy for retainer clients and to project clients at an additional cost.
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P.O.A
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Influencer Engagement
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Targeting and engaging appropriate influencers for your brand to gain wider exposure across social media platforms.
This is an additional offering to GQPR’s remit focussing on development and implementation of a PR strategy that is targeted towards social media.
This can include product seeding (unpaid) or establishing formalised partnerships (paid) based on client budget and desired outcomes.
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If you value engagement from those with their finger on the pulse, want to expose your brand to early adopters of trends or want to tap into an influencer’s loyal, engaged community this option is for you.
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From $1000 per month (excl GST)
Pre-PR
Consultation
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A chance to ‘pick my brain’ and unpack your business. GQPR will assess whether your brand is PR ready, and if not, what is required to get it PR equipped.
This includes:
A one-on-one consultation
Brand audit
Action plan and recommendations of reputable professionals to get your business media ready (imagery, website, branding, copywriting etc).
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This is for two types of businesses:
You are an established brand looking for some guidance on whether your business is ready for a PR campaign or project
You want to build PR into your marketing strategy when your business is ready to launch but feel it could benefit from some input from a PR professional in its business development stage.
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$1000 (excl GST). This amount to be deducted from the first month’s invoice should you engage with GQPR for a PR Project or PR Retainer.
